{"id":1063,"date":"2016-07-18T09:08:21","date_gmt":"2016-07-18T09:08:21","guid":{"rendered":"http:\/\/www.ezekiels.co.uk\/eylan\/?p=1063"},"modified":"2018-08-01T07:21:55","modified_gmt":"2018-08-01T07:21:55","slug":"leadorfollow","status":"publish","type":"post","link":"https:\/\/www.ezekiels.co.uk\/eylan\/leadorfollow\/","title":{"rendered":"What I know about Edtech. #2 &#8211; Lead or Follow"},"content":{"rendered":"<p>This post is the second\u00a0in a series, giving tips for your next edtech endeavour.<\/p>\n<p>(Update: Thanks to Dai Barnes for his feedback on this post)<\/p>\n<p><strong>It is possible to follow the majority of professionals or to lead (with the support of inspiring teachers) towards new practice. <\/strong><\/p>\n<p><strong>But it is (all but) impossible to do both.<\/strong><\/p>\n<div id=\"attachment_1064\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.flickr.com\/photos\/bortescristian\/6312962230\/in\/photolist-aBRzJo-njMTU5-81JzLb-23teMh-4yDAaa-rF4dTo-5nay6N-Ehh1uE-9FxtTF-88ro4N-nXsXVT-48eHhB-gqRw2g-8367w1-5Axiq4-4z5Bhr-4z9Nv5-nSvDgi-ofmEhH-81JCL1-7oAg1t-4z9Q9d-8369Jd-81FtLe-4fprj9-4z5B84-E44x62-iBTaBU-aBRAYJ-5AByeQ-4XJsbd-4z5uFp-4z9TrA-9Gu9bJ-8MBDdG-nw8ydj-a4jtvi-5pRSVp-HtuRvD-4QUpPt-4wcS1T-8wE4Bd-t42Mr-qLYYbr-7Q6izU-eXy9f6-cvrmvw-5UFPHb-68ZLYU-cUds5Y\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1064\" class=\"size-medium wp-image-1064\" src=\"http:\/\/www.ezekiels.co.uk\/eylan\/wp-content\/uploads\/2016\/07\/6312962230_2f822c70d5_z-300x200.jpg\" alt=\"Photo by Cristian Bortes\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.ezekiels.co.uk\/eylan\/wp-content\/uploads\/2016\/07\/6312962230_2f822c70d5_z-300x200.jpg 300w, https:\/\/www.ezekiels.co.uk\/eylan\/wp-content\/uploads\/2016\/07\/6312962230_2f822c70d5_z-624x416.jpg 624w, https:\/\/www.ezekiels.co.uk\/eylan\/wp-content\/uploads\/2016\/07\/6312962230_2f822c70d5_z.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1064\" class=\"wp-caption-text\">Photo by Cristian Bortes<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As I wrote in my first post, The <a href=\"http:\/\/www.ezekiels.co.uk\/eylan\/5xwhys\/\">5xWhys<\/a>, far too much edtech is created without clear reasoning behind it. One of the hardest conversations to have with a client or programme lead, once the <a href=\"http:\/\/www.ezekiels.co.uk\/eylan\/5xwhys\/\">5xWhys<\/a> have been worked through, is: <em><strong>Where do you want to be; leading or following?<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you&#8217;ve cleared up &#8216;Why?&#8217; you want to create edtech and are set on your path.\u00a0You\u2019ve probably also told yourselves :<\/span><\/p>\n<ul>\n<li>You want to create something that has the &#8216;Wow&#8217; factor.<\/li>\n<li><span style=\"font-weight: 400;\">You want to be associated with innovation and creativity.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You want to be connected to (and with) those award-winning teachers and inspire more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Except, these statements are also true:<\/span><\/p>\n<ul>\n<li>You also want mass adoption \/ sales<\/li>\n<li><span style=\"font-weight: 400;\">You\u2019d like resubscriptions \/ regular visits<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You want to offer easy integration with current practice<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You\u2019d hope for support from policy makers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You\u2019re secretly dreaming of awards and recognition from key stakeholders<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Can you see the problem? The dream of aligning both these goals misunderstands the nature of the education sector. Being part of the formal institutions of learning, most teachers work in places that move very slowly. Innovation struggles at the edges, only breaking through to the mainstream despite (not because of) the \u2018wisdom\u2019 of that crowd. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The children might need and want more exciting edtech &#8211; but they do not get to select or pay for it. And highly innovative teachers rarely make it into SLT\/Administrative roles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, notable exceptions exist, in terms of people (<a href=\"https:\/\/twitter.com\/dawnhallybone?lang=en-gb\" target=\"_blank\" rel=\"noopener noreferrer\">Dawn Hallybone<\/a>, <a href=\"https:\/\/twitter.com\/Danjjroberts?lang=en-gb\" target=\"_blank\" rel=\"noopener noreferrer\">Dan Roberts<\/a>, <a href=\"https:\/\/twitter.com\/nickdennis?lang=en-gb\" target=\"_blank\" rel=\"noopener noreferrer\">Nick Dennis<\/a>, for example), and organisations (<a href=\"https:\/\/twitter.com\/nightzookeeper?lang=en-gb\" target=\"_blank\" rel=\"noopener noreferrer\">NightZooKeeper<\/a>).<\/span><\/p>\n<p>So &#8211; here are some hard truths for those creating edtech:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If you aim at the cutting edge, then you\u2019ll likely only draw the very brave early adopters.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you go for mass market, then you\u2019ll not be cool or exciting.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">If you are fresh and using the newest tech, you put off the majority of teachers who struggle with change and who do not have control over the tech they use.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you create more of the same, then it\u2019ll be harder to stand out from your competition.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">If you try to match to current practice in classrooms, you will end up\u00a0confined by static objectives, data driven activities, and .<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you try to share new pedagogies, assessment practices or try to change the culture in schools, as brilliant as it might be, it will be be pulled back by the inertia endemic in a fear filled profession, crushed by policy (*NB I make no apologies for polemic or broad brush strokes).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, there are other compromises that can be made, and although you cannot lead <\/span><b>and <\/b><span style=\"font-weight: 400;\">\u00a0follow at the same time, you can find other ways to reach a mass market without creating lumpen, but nutritious stodge; or open new doors in learning without scaring the horses. How might that be possible?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to be really clear about why you doing this (<a href=\"http:\/\/www.ezekiels.co.uk\/eylan\/5xwhys\/\" target=\"_blank\" rel=\"noopener noreferrer\">see the previous post<\/a>), decide whether you want to lead or follow,<\/span><span style=\"font-weight: 400;\">\u00a0read the <a href=\"http:\/\/www.ezekiels.co.uk\/eylan\/5xwhys\/\">rest of my posts in this series<\/a>, and&#8230;get talking to those you want to create for.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is the second\u00a0in a series, giving tips for your next edtech endeavour. (Update: Thanks to Dai Barnes for his feedback on this post) It is possible to follow the majority of professionals or to lead (with the support &hellip; <a href=\"https:\/\/www.ezekiels.co.uk\/eylan\/leadorfollow\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[56,171],"tags":[192],"class_list":["post-1063","post","type-post","status-publish","format-standard","hentry","category-innovation-2","category-thinking-out-loud","tag-edtech"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2vDki-h9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/comments?post=1063"}],"version-history":[{"count":4,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts\/1063\/revisions"}],"predecessor-version":[{"id":1261,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts\/1063\/revisions\/1261"}],"wp:attachment":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/categories?post=1063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/tags?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}