{"id":1144,"date":"2017-04-27T12:24:51","date_gmt":"2017-04-27T12:24:51","guid":{"rendered":"http:\/\/www.ezekiels.co.uk\/eylan\/?p=1144"},"modified":"2023-01-02T13:09:04","modified_gmt":"2023-01-02T13:09:04","slug":"innovation-isnt","status":"publish","type":"post","link":"https:\/\/www.ezekiels.co.uk\/eylan\/innovation-isnt\/","title":{"rendered":"Innovation is not what you think it is&#8230;"},"content":{"rendered":"<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/ARb77MvJVd7Uc\" width=\"480\" height=\"254.4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/development-labs-keynote-ARb77MvJVd7Uc\">via GIPHY<\/a>\u00a0(Yes, this is a gif of me)<\/p>\n<h3>Innovation means so many things to so many people that it means nothing in most contexts. This week, I heard my least favourite use of the word, in relation to EdTech. I thought I&#8217;d explain why, and offer a more useful definition of Innovation.<\/h3>\n<p>I enjoy the <a href=\"https:\/\/theedtechpodcast.libsyn.com\/\">EdTech Podcast,<\/a> created by <a href=\"https:\/\/twitter.com\/soph_bailey\">Sophie Bailey<\/a> &#8211; as it is a useful insight into the breadth of the sector. As it is the 1st Birthday of the podcast, I thought I&#8217;d catch up on those that I have missed.<\/p>\n<p><a href=\"https:\/\/theedtechpodcast.libsyn.com\/64-is-there-such-a-thing-as-a-traditional-publisher\">As part of episode 64<\/a>, Steve Connolly, Group Digital Director at Hodder, \u00a0used the term Innovation a lot. At one point, he said:<\/p>\n<p><em>&#8216;We are traditional publishers in that we publish traditional books, but\u2026we\u2019ve been innovating for ten 15 years.&#8217;<\/em><\/p>\n<p>While Steve said a lot that made sense and is clearly doing a great job for Hodder, he used innovation\u00a0to mean the way that publishers have adapted to digital technology and found new opportunities in the market.<\/p>\n<p>IMHO &#8211; <strong>This is NOT innovation<\/strong>. You cannot innovate for 15 years! \u00a0What Steve means is evolution. He means\u00a0gradual change. It is what all good businesses and organisations should be doing all the time &#8211; constantly improving and serving the audiences they work with where they need it.<\/p>\n<p><strong>Innovation is substantial positive change. \u00a0<\/strong>I&#8217;ve come to this definition having been challenged to explain what I mean by innovation again and again, in a range of contexts. This one works to distinguish innovation from all the other behaviours and characteristics of an organisation (or person).<\/p>\n<p>Traditional publishers\u00a0<strong>can\u00a0<\/strong> be innovative, but it is (by definition) not the way they work and (having worked in and for quite a few of them) the publishing process mitigates against innovation at almost every step.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/pbs.twimg.com\/profile_images\/591315669033099264\/J1AQE5Cj_400x400.jpg\" width=\"98\" height=\"98\" \/><\/p>\n<p>I agree with <a href=\"https:\/\/twitter.com\/andreacarr1?lang=en\">Andrea Carr, Founder of Rising Stars<\/a>, who (in the same podcast), who argued that we need to see more traditional\/established publishers working with (not just assimilating) start-ups and other innovative sources &#8211; to improve the fertility of the edtech sector.<\/p>\n<p>&nbsp;<\/p>\n<p>My thanks to Sophie Bailey for the ever stimulating EdTech Podcast &#8211; and congratulations on the anniversary!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>via GIPHY\u00a0(Yes, this is a gif of me) Innovation means so many things to so many people that it means nothing in most contexts. This week, I heard my least favourite use of the word, in relation to EdTech. I &hellip; <a href=\"https:\/\/www.ezekiels.co.uk\/eylan\/innovation-isnt\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[254],"tags":[192,51],"class_list":["post-1144","post","type-post","status-publish","format-standard","hentry","category-edtech","tag-edtech","tag-innovation"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2vDki-is","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":3,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"predecessor-version":[{"id":1147,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/posts\/1144\/revisions\/1147"}],"wp:attachment":[{"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezekiels.co.uk\/eylan\/wp-json\/wp\/v2\/tags?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}